The assignment was to choose a client to rebrand their logo, packaging, merchandise, etc. I chose Studs, a jewelry brand that sells a variety of earrings and cartilage piercings. Studs is mostly online but they have a few pop-up stores in a few states. I tried to combine the fun, aesthetically pleasing aspects of the brand with the fact that they only sell earrings through the circle or “stud” that extends off of the T.