The assignment was to chose a client to rebrand their logo, packaging, merchandise, etc. I chose Studs, which is a jewelry brand that focuses on selling a wide variety of earrings and cartilage piercings. Studs is mostly online but they do have a few pop-up stores in a few states. I tried to combine the fun, aesthetically pleasing aspects of the brand with fact that they only sell earrings through the circle or “stud” that extends off of the T. I am still working on the small details of this logo and packaging design, so it is still in progress.